GFSI Certification as a Marketing Tool

Global Food Safety Initiative was created in the year of 2000 by Consumers Goods Forum. The main goal was to create one guideline for food safety system that would be recognized globally.

GFSI concept requires the food safety system to be based on HACCP supported by Pre-Requisite Programs, Internal Audits, Verification activities and employee training. The most popular GFSI certification schemes in the U.S. are SQF (Safe Quality Foods), BRC (British Retail Consortium) and FSSC 22,000.

Some of the aspects addressed under GFSI Food Safety System are allergen controls, sanitation practices, controls for suppliers and adequate controls for processes. All GFSI codes require that the companies meet legal and regulatory requirements in the country they make food.

This means for U.S. food companies that they must comply with either HACCP or FSMA regulations including Preventive Controls for Human Food.

Implementing GFSI food safety system and complying with HACCP or Preventive Controls Rule means providing adequate employee training. To achieve this goal, employee training must be effective, and a lot of businesses utilize online tools such as LMS (Learning Management Systems) to increase training effectiveness.

For short GFSI certification is a proof that the company has implemented globally recognized, robust food safety system and produces safe, good quality food.

More often businesses that do not have a GFSI Certifications are unable to compete for business from big retailers. Walmart was the first big retailer that required all their vendors to become GFSI certified. Soon this requirement was adopted by others like Aldi, Target or Trader Joes.

Most of our Clients we assist with preparations to SQF or BRC certification audits were asked by their customers to become certified. GFSI certificate became a powerful marketing tool that opens doors to more business and expansion. If any business owner thinks about expanding their business, GFSI certification audit is a must.

Development of GFSI based food safety system and implementation requires a lot of effort, knowledge, and training. Some businesses, especially smaller and medium size may not have adequate resources to do so. BD Food Safety Consultants specialize in providing professional food safety consulting and training services. We are the experts with decades of experience in preparing businesses for GFSI certification audits and providing effective employee training. Our LMS with pre-loaded food safety training content is a great tool in assuring your food safety system is properly implemented.

Contact us today to schedule an appointment.